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UX/UI · Product Design

10+ years of turning complexity into thoughtful designs.

Sketch portrait of Hoshedar Bamji

Hi! I am Hoshedar,

Senior UX/UI Designer based in Ottawa, Canada. Canadian flagDrawn to problems that call for analytical thinking and creative problem-solving.Focused on making complex products & workflows feel intuitive & purposeful.

Currently open to new opportunities

Principles

My approach to product design

Good product design balances user needs, business goals, and technical realities. It starts with understanding the problem, defining the desired outcome, and making thoughtful decisions along the way.

01

Design starts with observation

Good design starts with understanding people: how they work, where they struggle, and what shapes their decisions. These insights reveal the problems worth solving and guide the design.

02

Output follows outcome

Success isn’t measured by deliverables, but by impact. Focusing on outcomes for users, the product, and the business keeps design work purposeful and meaningful.

03

Strategically oriented, creatively led

Strategy sets the direction, while creativity explores possibilities. Bringing both together connects user needs with business goals and solves complex problems with thoughtful, practical solutions.

04

Make trade-offs, not compromises

Good design means making thoughtful choices. Balancing user needs, business goals, and technical constraints requires knowing what matters most and where to make trade-offs.

Selected work

Planogram Editor Rebuild

Led the redesign of a business-critical retail planning tool, enabling new capabilities, better performance, and reducing repetitive work.

StrategyProduct DesignUser ResearchStrategic Partnership

Results

  • Customer adoption

    100%

  • Client retention

    Helped retain a multi-million dollar client

  • Workflow efficiency

    Hundreds of clicks saved

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UI Modernization

Brought four fragmented UI styles into one modern, accessible foundation, then improved the workflows built on top of it.

Design SystemProduct DesignAccessibility

Results

  • Pages modernized

    ~50 across three product areas

  • Components updated

    20–30, refined for WCAG 2.1 AA

  • Engineering velocity

    3–5 pages redesigned per sprint by engineers

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Compliance Gallery Evolution

Led UX improvements across multiple releases, from filtering and AI-assisted image review to resubmission tracking and streamlined communication between HQ and store teams.

Experience DesignProcess DesignStrategy

Results

  • Review at scale

    Supported 10,000+ images across clients

  • Automated reviews

    100% images analyzed by AI

  • Connected workflow

    2-way communication between HQ and store teams

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